Leading side tipper manufacturer, AZMEB Global Trailers, has announced a new advertising campaign based around a rebrand for the company. An updated logo and position statement “Tough Tippers for Tough Jobs” reflect a fresh customer-focussed line of thinking that it has taken on board since its acquisition by transport industry entity MaxiTRANS in May last year. AZMEB has added to its existing manufacturing location by building a network of dealerships around Australia, while increasing production capacities by over fifty percent.
“The new advertising campaign is led by the message ‘More than just a new look, AZMEB has a new outlook’ and that’s very much the way we see it,” says AZMEB General Manager, Simon Martin. “We’ve shaken things up, we’ve added dealerships all over the country and we’re focussing more on what the customer needs. We wanted a fresh new logo to reflect both that new outlook and the heavy duty nature of the product – I believe that’s what we’ve achieved.”
Previously, AZMEB operated and sold direct out of a single facility in Bundaberg. “In less than a year, we have added dealerships in Brisbane, Melbourne, Adelaide, Perth and Darwin, along with availability in New South Wales and Tasmania,” says Mr Martin. “We now have local representation in each state, which is designed to make it easier for customers to gain access to the product.”
Mr Martin says that the company has also taken steps to amplify production to cope with the increased demand caused by the larger distribution network. “Using modern manufacturing techniques, we’ve been able to increase production by over fifty percent,” he says. “So despite the wider distribution network, our products are as readily available as ever before.”
“The other advantage of the expanded network is service and parts support,” Mr Martin continues. “We now have certified service agents at our dealerships, not just in Queensland, but around the country, which are able to help with simple repairs to routine servicing and warranty work. Our link with MaxiTRANS means that parts are also readily available through the network of MaxiTRANS parts outlets, namely Colrain and Queensland Diesel Spares.”
The new AZMEB advertisements will begin appearing in February 2013.
For more information on AZMEB’s products and services, visit the official AZMEB website www.azmeb.com.au